Unlocking value for B2B technology and services providers.

Cybersecurity
Digital Infrastructure
IT Services
Software Development
Emerging Tech

It’s all about your message.

It’s why customers choose to do business with you, why candidates want to work for you, and why investors keep a close eye. Across your organisation, your message unites your people, products, and processes and pulls them all in the right direction.

I help you identify these messages, communicate them out into the world through written and audiovisual media, and maximise their potential as your business evolves.

Brand Development

Stake your claim in the market with a clear, core go-to-market message that perfects your positioning and value pitch.

Content Solutions

Create new commercial opportunities and nurture existing relationships by engaging your customers with intelligent, meaningful content.

Copywriting & Design

Communicate your messages across your customer touchpoints with clear, accurate, error-free copy and visual design.

  • Your brand message is your DNA. When it’s memorable, decisive, and relevant, it’s the cure to so many ailments within your business. It shapes your product roadmap, helps you attract the right prospects, and ensures you hire the best people. It even has the power to increase your valuation.

    I help you uncover this message and provide you with everything you need to set it in motion across your teams.

    Phase 1 | Discovery | Unlocking your message

    • Brand Development Strategy

    • Business Value Analysis

    • Competitor-Customer Analysis

    • Core Messaging Guide

    Phase 2 | Development | Producing essential brand materials

    • Brand Story Guide

    • Voice and Tone Guide

    • Writing & Style Guide

    • Sales, Marketing, and Product Pitch Decks

    Phase 3 | Activation | Bringing your message to life

    • Rollout Action Plan

    • Onboarding and training sessions

    • Copy refresh for your website and other touchpoints (as agreed)

    • Messaging adoption check-ins

  • Content speaks. Media delivers. Content is the thoughts, insights, and leadership your customers need. Media is the vehicle on which it reaches them. Somewhere along the line, ‘content’ and ‘media’ got conflated. The media started to steal all the investment, leading to an excess of content without substance.

    Potion fixes the mix-up so we can uncover and share the high-value messages that matter. The result is content that:

    • Improves brand awareness

    • Increases your reputation and credibility

    • Invites and inspires your audience to engage

    My Content Solutions cover the complete content lifecycle:

    Content Strategy

    • Audience Research & Persona Development

    • Competitive Analysis

    • Content Strategy & Editorial Planning

    Content Development

    • Creative Briefs & Content Design

    • Copywriting & Editing

    • Graphics & Document Design 

    • Bid/Proposal Development

    Content Optimisation

    • SEO Writing & Editing

    • UX Optimisation

    • Technical Review

    Content Governance

    • Style Guides & Editorial Controls

    • Workflow Design & Implementation

    • Content Lifecycle Management

  • When you just need content production without all the strategy, I deliver copywriting and visual design that inject value, meaning, and credibility. My services include:

    Copywriting

    • Article & Blog Writing

    • Writing & Content Optimisation for SEO

    • Writing for UX & Accessibility

    • Report Writing, Editing, and Proofreading

    • Proposals & Bids

    • Press Releases & Bylines

    • Writing for Social Media

    • Writing for Sales and CX collateral

    Design

    • Document Design & Layouts

    • Infographics & Diagrams

    • Presentations

    • Web Design

    • Social Media Assets

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