I’m Hannah. I’m a Producer and Consultant specialising in written and visual media for the B2B tech industry. For over a decade, I’ve served engineering-first organisations whose clients include the world’s largest banks, Fortune 500 businesses, and government agencies.
It all comes down to this: helping you grow your market share by uncovering and communicating your unique value.
It sounds so simple, doesn’t it? But look around and you’ll see just how hard this is to get right. Most of your own competitors are struggling.
Over the past decade, I’ve come across this challenge again and again in the B2B technology space. Organisations fail to communicate their value because they simply don’t have the messages needed to do so. With the wrong message or no real message at all, they miss out on the best customers, their recruitment is slow, and valuations are discouraging.
I founded Potion to serve the CEOs, CMOs, CTOs, and anyone else who’s sick of missing out on market share because they lack the words needed to claim their stake.
To uncover these messages and share them with the world, it takes a specialist like me. Clients work with me because I’m tenacious, inquisitive, and exciting to collaborate with. I deeply understand their products, their industry, and the risks and regulations that surround them. What I don’t know I learn quickly. I’m methodical and know how to remove friction and frustration. I get the best from everyone in their business, from the board room to their engineers on the frontline.
I provide strategy, production, and consulting services across:
Brand Development
Helping you develop a brand identity that drives growth by attracting high-value customers and distinguishing you from the competition.
Content Solutions
Planning and producing content that builds conversations with potential customers through your marketing, sales, and product channels.
Copywriting & Design
Producing written and visual content and media for your customer touchpoints, from web and social, to bids and live events.
Knowing something works has never been enough for me. I want to know how, why it was made that way, who built it, and how it will change in time. In your industry, where arguably your best customers are asking these same questions, that gives me a great vantage point.
I cut my teeth in the world of tech as a Graphic Designer and Copywriter helping to grow a number of young, energetic startups. I learnt how to acquire new knowledge fast and got stuck in with things I probably wasn’t qualified to do. From these scrappy, ambitious beginnings, I built my reputation as a Brand & Content Marketing specialist focusing on Cybersecurity and IT. I’ve gone on to serve industry-respected names in these sectors, demonstrating the leadership, business acumen, and risk awareness needed to deliver high-value, global projects.
I live in South Bristol with Scrumpy the kitten. I keep myself fit and grounded with my daily run around the harbour and adventures into the countryside. I soak up information from everywhere – security podcasts, folklore zines, and books on ancient history, politics, and psychology. I host a local meetup for amateur illustrators as well as a fine cider tasting club.